Making a Fashion Statement
The Rise of PXG Apparel
BY Sydney Marie Lutes
Shortly after entrepreneur Bob Parsons founded Parsons Xtreme Golf in 2014, his breakthrough golf clubs with “a sweet spot the size of Texas” began to turn heads throughout the world of golf. While PXG lacked the clout of decades-old brands, they nonetheless disrupted this centuries-old sport with unparalleled quality, engineering, and performance that quickly became an unmistakable presence on the Tour.
After four years of redefining golf club performance, philanthropist and businesswoman Renee Parsons pioneered PXG’s avant-garde apparel line continuing the brand’s reputation as boundary breakers. Renee saw an opportunity after years of shopping for golf attire in clubhouses filled with racks of uninspiring slacks and skorts and tired polos. Not to mention the disappointing quality and performance that often didn’t match the price tag. Taking a page from Bob’s book of success, she followed her instinct to reimagine something better and create it. It was an exciting endeavor and challenge for Renee to pursue what she was passionate about—her love of golf and a healthy obsession with fashion.
In 2018, she designed her first collection that blurred the line between high-performance activewear and high-fashion runway resulting in an extension of the brand that continued to shake tradition with innovation. With the debut of five seasonal collections and another on the way, Renee infused lackluster golf attire of men’s polos and women’s polo dresses with chic designs of monochrome palettes, A-line skirts, and modern logo taping. It wasn’t long before notable personalities and influencers were supplementing their PXG clubs with head-to-toe PXG Apparel looks, making a big splash with golf fans across multiple countries.
Renee’s design behind PXG Apparel transcends the greens and sand traps with sports fashion capsules that inspire all modalities of movement and effortlessly transition from activity to activity—whether that be an early morning Pilates class or après golf. Woven into every thread is months of research, development, sourcing, and production. This allows the brand to spearhead new technology, secure state-of-the-art materials, and develop beyond-the-trend, luxury apparel that boosts performance and elevates personal style.

As the President and Executive Creative Director of PXG Apparel, Renee says adieu to the days of uninteresting, stiff, and unflattering golf attire subject only to the country club. PXG Apparel marries fashion with function for ultra-luxe activewear meant to elevate your life on and off the course, and the most recent Spring Summer 2021 Collection showcases this mission perfectly.
Featuring over 80 pieces—a staggering 30 pieces more than last season’s capsule—this collection stands as a testament to the success and desire for Renee’s creations. Inspired by the landscape of her home state of Arizona and the community’s resilience during the past year, this season spotlights bold, powerful designs that evoke confidence and strength. The exclusively PXG Apparel Paratrooper Blue color headlines this season’s assortment and signifies the hopefulness of blue skies and wide-open possibilities on the horizon.
Anchoring this collection are luxuriously soft, technical fabrics that add refinement to loungewear and edgy details that insert forward style into classic pieces. From fresh PXG logo taping to jacquard knitting, traditional polos and performance jackets get a touch of éclat that elevates much more than game of play. Within this season, Renee displayed an effortless ability to capture what’s trending in modern men’s and women’s fashion while also designing each piece with performance and quality at the forefront.
As a golf-equipment fanatic, Bob Parsons created PXG clubs because he experienced how the smallest improvement in quality lends game-changing results on the course. Without the limitations of time, margins, and price points that typically limit these enhancements for well-established golf brands, Bob set out to do it right. Bob is the “go big or go home” type and wanted noticeable differences that improve performance—changes that are measurable and visible for the golfer like hitting it longer, straighter, lowering their handicap, which ultimately gives the golfer, professional or not, confidence and makes the game much more enjoyable. Renee adopted this same philosophy of uncompromised excellence as she began designing performance-driven gear.
Each new season debuts innovative technology with the most recent collection featuring UPF protection for long days on the course, ergonomic seams that flow with the body’s natural movements, and snap plaquettes for a sleek, expert fit. Because PXG controls the production process from sourcing to manufacturing, they ensure that every pocket, seam, and button is meticulously secured to enhance performance, not inhibit it.
Trending toward modern fashion, the Spring Summer 2021 Collection also beckoned in the age of sustainability. Using select recycled yarns from landfill-bound materials such as fishing lines and nylon carpets, Renee engineered eco-friendly fabrics that maintained the breathability, luxe stretch, and softness key to performance. As they gear up to launch their upcoming collection, PXG Apparel has vowed to incorporate expansive sustainability efforts into the heart of their production—a hole-in-one for consumers and the environment.
With this past collection’s record-breaking success despite the lingering global pandemic, PXG Apparel is rapidly expanding in number, innovation, and categories. Whether it’s the dedication to excellence or the forward-trending style, PXG has allured top talent into the fold, making the debut of the Fall Winter 2021 Collection ever so tantalizing.
Renee’s ability to make waves in a world so set in traditions and formalities such as the fashion and golf industries displays her instinctual boldness that parallels the influential core design of PXG Apparel. In a world shaped by hundreds of years of customary codes that govern who hits first, what you wear, and when you speak (which is not during a player’s backswing, for newbies), Renee continues to deliver a progressive energy that boldly paves the way for new tradition.
While the extent of golf fashion seems to begin and end every April at the presentation of the famous Green Jacket in Augusta, Renee and PXG Apparel are redefining the idea of iconic activewear one polo, pullover, and side-slit skirt at a time.
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