Anything But Basic
Aloha Antonia’s line of adult and children’s tees, sweats, hats, and bags brings a vibrant, 90s-and-2000s-inspired feel to everyday basics.
BY IJfke Ridgley
Aloha Antonia’s line of adult and children’s tees, sweats, hats, and bags brings a vibrant, 90s-and-2000s-inspired feel to everyday basics with neon florals and vintage hula girl prints. Originally from Minnesota, founder Antonia DeBernardi moved to Maui a decade ago. She works in high-end floral design for weddings and events, but wanted to start a small business inspired by her island life. “I created this brand to reflect me and my style. Bright colors, punchy prints, puff fonts, and easy to wear,” she says. “I wanted to create clothes that a visitor could take home, and it reminds them of how special Hawai‘i is.” The line’s pieces are made from 100% US-grown, ring-spun cotton, making them soft and wearable, from the beach to the airplane. DeBernardi partnered with a close friend and creative designer to start the brand, and tapped an O‘ahu-based graphic designer to help with the prints, fonts, and logos. “My inspiration comes from how Maui makes me feel on the inside: vibrant, creative, inspired, and loved.” Aloha Antonia can be found on Maui at Bikini Market in Wailea, To and From Boutique in Waikapu, and the Swell Life Shop in Ka‘anapali Shores.